
I recently read a very interesting article in one of the national dailies. Though the article was primarily about urbanization and consumerism, a particular point made by the author regarding branded apparel and other accessories caught my interest. Being a devout follower of the latest Adidas and Nike shoes/sports apparel and dreaming of someday owning at least one of the two super brands (wishful thinking!), the article gave a whole new dimension to my perception of brands.
The author threw light on an aspect of branded materials that I had never particularly thought about. His take was that, we as consumers actually end up paying the mother companies of various brands we wear for advertising and promoting their brands by wearing their logos instead of it being the other way round!! So basically, when I wear an Adidas jacket with its '3 blocks' on the left hand corner, I'm actually endorsing the brand without being paid for it, rather paying for it (and creating a BIG hole in my pocket, huh!!!)
It's funny how even though we are all sub-consciously aware of this fact, most of us still crave for those 'branded utilities'. All I can say is that whoever started the trend definitely had more than just a few Grey cells!
What say? :D
Happy reading, though!






